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The assertion is rampant in the B2C world. Is it true? Who cares! Here is an actual study about the effectiveness of marketing with sex … more here.. They have to believe in your product or service to buy. So should I start spreading F. It will more likely result in buyer-paralysis. So they do nothing. Buyers are human bundles of insecurities just like the rest of us; they bring plenty of fear to the table on their own. In all of our above examples, people bought not out of fear, but out of trust.
They trusted those brands with their jobs. That kind of trust is worth a significant price premium, especially when that premium is being paid with company money. Your comment. Notify me of follow-up comments by email. Notify me of new posts by email. I aspire to keep my job. Ok, I get it. Fear sells. Trust sells. Fear and Sex are both red herrings. Buyers buy because of trust.
About Latest Posts. Rich Quarles. Rich is a marketing strategist focused primarily on startups, technology, and marketing to doctors. Rich founded glassCanopy in You may also like. Leave a comment Cancel reply. Need Marketing Help?