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Adult entertainment is an billion-dollar industry and, as such, it involves a lot of advertising. In fact, the Porn industry is just vicious, and walking the thin line between copyright infringement and legality is a common practice. It does require a bit of a paradigm shift and a different approach, but these sites can be goldmines with fairly little time and effort invested. The most useful stuff comes from first-hand accounts of people who were in the biz on various forums, on Reddit, and so on.
Of course, the anonymity that makes it comfortable for them to share this info also makes their credibility questionable, so you should take everything you read on the topic with a grain of salt. Men visiting these sites generally want to interact with that male fantasy of what women are like, which is of course a far cry from the real thing. If you decide to get in on this bandwagon, you need to be ready to do a lot of tracking and testing — even more so than usual.
Demographics are important as well. Different age groups are interested in different stuff, so you need to know who your target audience is for the particular ad. You need to optimize your campaign to cover as many common user-browser interactions as possible. Apart from its peculiar ad philosophy, this vertical is very sensitive to geolocation , particularly when dating sites are in question.
Typically, experienced marketers separate the countries where you can do dating in 3 tiers, with the first one containing the most popular countries, such as the US, Australia, UK, France, and Germany.
Consider using some form of a VPN software and visit competing sites as if you hailed from your target location. These platforms will really simplify things for you! You can also run WhatRunsWhere, in order to gain even more info. Landers are also pretty important, and you should use them as often as possible, as you want to make sure that your CTR is as high as possible.